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Collection: Flli London

We’re a husband-and-wife team based in Essex who, after more than 20 years working in finance, design, fashion and retail, decided the time was right to take a leap and combine our skills. We wanted to put all of our efforts into something just for us, something that in the future our two young sons could be proud of.   

We wanted to start our own brand, reflecting our values and ideals but also offering quality and style – at its heart, a high-end experience at a high street price.  

We’d grown tired of poor-quality products and services at inflated prices. In truth, we were disappointed by the lack of integrity, service and professionalism in the majority of industries which has declined further through Covid!

We believe, in fact we know, the discerning customer appreciates honesty, quality and great service. 

The question was: ‘‘Where to start?’’ 

We love to travel, whether to foreign climes or to the many beautiful places in and around the UK.  As a family, just being outside in the fresh air and appreciating the simple things in life is what we enjoy most. There's nothing better than a hint of Spring in the air and the promise of balmy days and light evenings. That tingly feeling of excitement and endless possibilities that summertime brings.

So what better way to harness that feeling of freedom and symbolise it by producing our own special version of something we already know and love? 

Our vision was to develop a classic ‘go to’ footwear range with our own spin - a comfortable product with a luxurious touch as opposed to cheap, throwaway fashion flip flops. Ones that will last, remain super comfortable and feel like a familiar friend each Summer you take them out of their box, footwear you will choose time and time again.

After 18 months of meticulous research, planning, speaking to countless manufacturers, sampling their products (and rejecting them) we found one whose values and quality expectations matched ours. Fast forward to spring 2019 and Filli London was born. 

Our luxury flip flops feature finest crystal embellishments from Swarovski. Each pair are thoroughly inspected by us before being hand-embellished and carefully packaged in our beautiful signature drawer style box and handy cotton dust bag.

We’re constantly looking for new ways to grow our range and have expanded to include quality related fashion and accessories from other trusted British Brands and suppliers. Our guarantee to our customers is that we will always ensure we’re 100% confident in the quality of our products and offer you the service you deserve. 

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